Managing a Coaching Programme


What happens at the start of a coaching programme?

  • Finding clients: marketing yourself
  • Setting up a chemistry call with client – 45 mins (variable)
    • Building trust / relationship / psychological safety
    • Explaining about what coaching is it is not
    • Understand how committed the client and other parties are to the process
      • Do they believe that coaching can help them?
      • Do they believe you can help them?
    • Contracting
      • Confidentiality
      • Duration – of the programme and the sessions, expiry
    • Outcome / Goal setting
      • Clarifying the expectations of the various stakeholders
      • Working with the client to get to a Well-Formed Programme Goal

What are the risks?

  • A coach may be tempted to work with every client they meet, but the choice goes two ways
  • A focus on logistics at the start may take away from building rapport – the relationship is not built yet
  • Without a thorough contract, there can be a lack of clarity on expectations
    • Having an open-ended number of sessions paid for on a session-by-session basis may risk you losing the client. Give them number of sessions at first – and then re‐contract
  • Without a Well-Formed Programme Goal, there can be a lack of accountability and direction in the Coaching Programme – there is no measure of success on the outcome


What happens in the middle of a coaching programme?

  • Movement towards the Programme Goal – ideally each Session Goal should be related
  • Regular check in with progress – are we in service of the Programme Goal?
  • Mid‐point Review
    • May result in re‐contracting around the process of the coaching
    • May identify some obstacles that have not come up yet
    • May result in re-contracting the Programme Goal

What are the risks?

  • ‘Putting out fires’ / short-term goals that are not linked to Programme Goal
  • Expectation of change not meeting reality
  • Keeping engagement and not losing momentum – for example not always using the same tools
  • Client relying on coach for accountability – not sustainable


What happens at the end of a coaching programme?

  • A sense of achievement / personal satisfaction
  • A sense of completion / closure
  • End point review
    • Clear takeaways and next steps to take
    • Reflecting on other insights and learnings that have been a byproduct of working towards the goal
  • Sustainable change – motivation is present to continue their journey, client feels resourceful
  • Support coach development – feedback, testimonials, referrals

What are the risks?

  • Risk of not achieving intended goal within the time frame
  • Client not sufficiently resourced to be self-sufficient / not clear on their ongoing journey
  • Either coach or client struggling to disengage emotionally from the relationship
  • Coach feels like they could’ve done better

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